Digital Marketing Specialist

About Palico

Secondaries are the fastest growing asset class with in the broader private equity market, with nearly $100 binannual volume in 2019. However, the way that limited partners have sold their fund stakes has remained unchanged, stifled by a lack of innovation. Palico is the tech pioneer revolutionizing PE fund transactions. Our digital marketplace connects buyers and sellers of PE funds in an efficient, streamlined manner. In order to continue shaping the future of private equity, we are looking for additional talent.

 

The Digital Marketing Opportunity

You’ll be ​making a big impact​ as we are building a ground-breaking global company, and the marketing department is integral to our success: we develop our brand, create awareness among our target audience, and ultimately drive growth on our platform. You’ll ​gain expertise in tech and PE​, and you’ll accelerate your career learning from the best​ with mentorship from senior leadership with high-caliber backgrounds (top tech, banking, and investment firms) with top MBAs (INSEAD, Harvard, Wharton).

 

Mission

• Work with the Head of Marketing to develop annual and quarterly digital marketing programs
• Generate and present new ideas relating to our digital marketing efforts, drive lead generation,and optimize conversion to hyper-growth
• Analyze data across all digital channels to draw key recommendations for reaching internal goals
• Develop customized digital approaches for different client types and geographic segments
• Support and project manage digital efforts: podcast, webinars, social media, and e-marketing
• Participate in the strategic development of content strategy and their distribution/promotion

 

Requirements

• You get excited about digital marketing and the power to tell stories and enhance them with data
• You have a bachelor’s degree from a top tier program and ideally with internships or 1-2 years ofexperience in digital marketing, maybe even at a software or tech company
• You have experience with creative editing tools like Photoshop, InDesign and Audacity
• You have the ability to work strategically while applying quantitative and qualitative analytics, andyou operate with great attention to detail
• You know how to gather and report on market and competitive intelligence and landscape
• You have fluent oral and written communication skills in English – French is a plus
• And you are an EU citizen, or you have the authorization to work in the EU (and ability to enterFrance despite possible COVID-related travel restrictions)

 

Offer

• Competitive salary and premium benefits package
• Short lines of communication, flat hierarchies, fast decisions
• Mentorship from experienced top MBAs and finance execs
• Exposure to industry leaders
• Dynamic and modern workspace in the heart of Paris